Pay Per Click

While SEO and SMO generate organic traffic to your website, there are ways to generate inorganic traffic through paid channels. This helps the company generate traffic when it is unable to do so organically. PPC helps your company come in search engine results above organic results, meaning that PPC gives your website better visibility.

PPC is an internet advertising tool where a company pays a publisher or search engine (say Google or Yahoo!) every time an ad is clicked on to reach the company’s website. This means that as long as the ad is not clicked upon, there is no cost associated to this channel. There are different types of PPC ads, namely, text ads, display ads, shopping ads, video ads, etc. However, in order for the PPC ad to appear on search results, companies have to make compelling and quality ads so the search engine may display it on the results.